Does the ABC’s new site make it harder for independent bloggers?

ABC studio entrance
Image: iStock

The ABC has another site, ABC Life.

The site covers a number of topics: food, family, work and well – being to name a few.

Reading some of the articles, I think they are generally well – written, even if some are politically correct.

Where does this leave independent media?

ABC is obviously trying to get into the lifestyle/ culture media space; genres that, a number of other outlets in Australia has failed to launch; such as  women’s website, The Hoopla or recently folded, such as Cleo and Cosmopolitan Australia.

If the ABC is filling the void that collapsed media companies left, then where does that leave future independent media outlets in Australia? Considering the ABC is arguably Australia’s largest media company, where dooes that lead other media?

Mainstream media dominating social media

ABC Life also has already got a social media presence, including a YouTube channel. This is their right, I guess. But I do feel uneasy about it. Even though their current subscriber count is modest, I fear they could potentially overshadow independent creators.

Earlier this year, YouTube political commentators Kyle Kulinski (The Kyle Kulinski Show/ Secular Talk) and David Pakman (The David Pakman Show) accused YouTube for prioritising mainstream media outlets over independent ones. The Google algorithms made media companies like CNN and MSNBC favoured as recommendations for viewers. This has negatively affected view counts of videos from independent commentators like Kulinski and Pakman. Will the ABC further have a similar negative effect? I hope not.

I’m not saying the ABC or any other mainstream media outlet can’t have a YouTube channel, but not at the expense of killing independent content creators.

The blog/ website landscape

Naturally, this is where my concern is. How can independent bloggers compete with the ABC? We can’t. One bonus, I guess, is that the ABC doesn’t rely on advertisers like commercial or independent media.

Will it affect other bloggers’ ability to gain traffic and trust from readers? Maybe. Despite the criticisms that ABC frequently received, I think it’s still a fairly trusted company across the country. I know that people in rural towns often get news from their radio stations.

On a positive note, I’ll have more to write about and critique on here. Hopefully I will. Watch this space!

Independent writers/ content creators need to maintain high standards

I think the ABC Life potentially overcrowds an already overcrowded market. Independent bloggers and YouTubers will have to work hard in not just creating content, but also in advertising it.

I guess if we can’t beat the ABC and mainstream commercial media, we have to join them. We, as independent writers/ content creators need to maintain high standards in our work. And just cross our fingers that we’ll get readers/ viewers who are willing to support our work.

 

What do you think about mainstream media outlets extending to online? Do you think it makes it harder for independent content creators? 

Also, have you looked at ABC Life? What are your thoughts on their posts? Let me know your thoughts in the comments below.

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